Description
Beginner Track
Day 1: Introduction to E-commerce and WordPress
- Understanding E-commerce Basics
- Introduction to e-commerce and its importance.
- Overview of popular e-commerce platforms.
- Why WordPress for E-commerce?
- Benefits of using WordPress for e-commerce.
- Introduction to WooCommerce and other popular plugins.
- Setting Up Your WordPress E-commerce Site
- Installing WordPress and selecting a suitable theme.
- Installing and configuring WooCommerce.
- Adding Products
- Creating product categories and attributes.
- Adding simple, variable, and digital products.
- Setting Up Payment Gateways
- Overview of different payment gateways.
- Configuring payment options in WooCommerce.
Day 2: Managing and Optimizing Your E-commerce Site
- Shipping and Tax Configuration
- Setting up shipping zones and methods.
- Configuring tax rates and options.
- Order Management
- Managing orders and processing refunds.
- Setting up order notifications and customer emails.
- Basic SEO for E-commerce
- Optimizing product pages for search engines.
- Using SEO plugins to enhance your e-commerce site’s visibility.
- Security and Backup
- Implementing security best practices for e-commerce.
- Setting up regular backups and restoring your site.
- Hands-On Exercises
- Practicing the setup and configuration of an e-commerce site.
- Testing and validating the e-commerce functionalities.
Advanced Track
Day 1: Advanced E-commerce Techniques
- Customizing Your E-commerce Store
- Customizing WooCommerce templates and themes.
- Implementing advanced product options and variations.
- Advanced Product Management
- Managing large product catalogs efficiently.
- Bulk editing and importing/exporting products.
- Marketing and Sales Strategies
- Implementing discount codes and coupons.
- Setting up cross-selling, upselling, and related products.
- Analytics and Reporting
- Setting up Google Analytics for e-commerce tracking.
- Using WooCommerce reports to analyze sales performance.
- Customer Experience Optimization
- Enhancing user experience with navigation and search.
- Implementing customer reviews and ratings.
Day 2: Scaling and Enhancing Your E-commerce Site
- Performance Optimization
- Speeding up your e-commerce site.
- Using caching and content delivery networks (CDNs).
- Advanced SEO Techniques
- Implementing structured data and rich snippets.
- Optimizing for local SEO and mobile search.
- Integrating with Third-Party Services
- Connecting your store with email marketing tools.
- Integrating with social media platforms for seamless sharing.
- Internationalization and Localization
- Setting up multilingual and multi-currency support.
- Managing shipping and taxes for international customers.
- Ongoing Maintenance and Support
- Implementing continuous monitoring and updates.
- Providing customer support and managing feedback.
