Description
Beginner Track
Day 1: Introduction to SEO
- Understanding SEO Basics
- What is SEO and why it matters.
- Key SEO terms and concepts.
- Setting Up Your WordPress Site for SEO
- Choosing an SEO-friendly theme.
- Installing essential SEO plugins (Yoast SEO, All in One SEO).
- Keyword Research
- Identifying target keywords for your content.
- Using tools like Google Keyword Planner and Ubersuggest.
- On-Page SEO
- Optimizing titles, meta descriptions, and headers.
- Best practices for keyword placement and density.
- Creating SEO-Friendly Content
- Writing high-quality, engaging content.
- Using internal and external links effectively.
Day 2: Enhancing Your SEO Skills
- Image Optimization
- Adding alt text and optimizing images for speed.
- Using descriptive file names and captions.
- Technical SEO Basics
- Understanding site speed and performance.
- Setting up a sitemap and robots.txt file.
- Mobile Optimization
- Ensuring your site is mobile-friendly.
- Using responsive design techniques.
- Basic Analytics
- Setting up Google Analytics and Search Console.
- Monitoring basic SEO metrics and performance.
- Local SEO (If Applicable)
- Optimizing for local searches.
- Setting up and managing Google My Business.
Advanced Track
Day 1: Advanced SEO Techniques
- Advanced Keyword Research
- Using advanced tools and techniques for in-depth keyword analysis.
- Identifying long-tail keywords and niche opportunities.
- Content Strategy and Optimization
- Creating pillar content and topic clusters.
- Optimizing for user intent and search intent.
- Technical SEO Deep Dive
- Improving site structure and navigation.
- Implementing schema markup and rich snippets.
- Link Building Strategies
- Building high-quality backlinks.
- Guest blogging, outreach, and relationship building.
- SEO for E-commerce
- Optimizing product pages and category pages.
- Managing duplicate content and canonical tags.
Day 2: Sustaining and Monitoring SEO
- Advanced Analytics and Reporting
- Using Google Analytics and Search Console for detailed insights.
- Setting up custom reports and tracking key metrics.
- SEO Audits
- Conducting regular SEO audits.
- Identifying and fixing SEO issues.
- SEO Tools and Automation
- Using advanced SEO tools like SEMrush, Ahrefs, and Moz.
- Automating routine SEO tasks.
- Voice Search and Future Trends
- Optimizing for voice search.
- Staying ahead of SEO trends and algorithm updates.
- SEO Maintenance and Updates
- Keeping up with algorithm changes.
- Regularly updating and optimizing content.
